How Will You Learn?
- Delivered through a combination of practical workshops, online tutorials, and assessments.
- Access to digital marketing tools and platforms for hands-on experience with real-world promotional strategies.
- Regular feedback and guidance to ensure learners stay on track and meet their learning goals.
Career Progression Opportunities
- Advance to higher-level ICT qualifications.
- Specialise in digital marketing or IT support.
Employment Opportunities
- Marketing agencies, E-commerce companies, and Small businesses and start-ups.
- Retail and service businesses looking to expand their online presence.
Course Content
Learn to create, manage, and optimize social media campaigns on popular platforms to engage audiences and promote businesses.
Develop strategies for building email lists, designing engaging newsletters, and analyzing campaign performance to drive business growth.
Understand the fundamentals of online advertising, including search engine marketing (SEM) and display advertising, to reach target audiences effectively.
Acquire skills in developing engaging digital content, including text, images, and basic video, suitable for various online platforms and promotional activities.

Course Description
The Level 2 Certificate in Digital Promotion for Business is designed for learners who want to understand how to effectively use digital platforms to promote businesses. The course covers key areas of digital marketing, including social media, email marketing, online advertising, and creating digital content. By the end of the programme, learners will have the skills to help businesses establish and grow their online presence.
Entry Requirements
- Basic computer skills and an interest in marketing or business are beneficial.
- Suitable for individuals aiming to pursue a career in digital marketing or enhance current skills.